篇一:别墅营销
龙湖悠山郡二期2022年下半年营销
摘要..................................................................................................................................................2
一介绍:...............................................................................................................................2
二市场分析:...............................................................................................................................3
1行业分析.............................................................................................................................3
2消费者分析.........................................................................................................................4
3竞争分析.............................................................................................................................4
4地域分析.............................................................................................................................4
三SWOT分析:............................................................................................................................6
1企业营销优势.....................................................................................................................6
2企业营销劣势.....................................................................................................................6
3企业营销机会.....................................................................................................................7
4企业营销威胁.....................................................................................................................7
四营销目标:...............................................................................................................................7
五目前营销状况分析:...............................................................................................................7
六营销策划:...............................................................................................................................7
1服务环境.............................................................................................................................7
2策略.............................................................................................................................8
3价格策略.............................................................................................................................8
4促销策略.............................................................................................................................8
1产品组合.....................................................................................................................8
2产品广告.....................................................................................................................8
3公共关系.....................................................................................................................8